Starting a business is a handful, especially for first-time entrepreneurs. The initial stage requires the entrepreneur to be the jack & master of all trades. It often overwhelms entrepreneurs as they scramble to master and manage different tasks and responsibilities, ending up working IN the business and forgetting their primary focus of working ON the...Read More
Startups often overlook creating a business model; when initially conceptualising their idea, but this can be a crucial mistake. Everyone from first-time founders to experienced veterans at the helm should prioritise developing a business model to identify how they create and deliver value to customers, employees and stakeholders. According to a survey conducted in 2017,...Read More
Sales are at the heart of the company’s operations, crucial in managing customer relations, gaining insight into the quality of the products and services, and maximizing revenues. Modern Day salespeople find customers more accessible due to technology adoption such as automation, big data, and customer relationship management. Despite the increased accessibility and various outreach tools...Read More
