Are you tired of pouring time and money into a product that may not even work? One common mistake startups make investing heavily in a product idea before verifying its market viability or success. Don’t let this hold you back any longer – by embracing the lean startup approach, you can validate your product and...Read More

Nearly three years after the pandemic hit and the job market turned over its head, companies are still trying to understand the best way to engage and retain their employees. After all, A recent Gallup poll showed that only 20% of all employees were fully engaged at the workplace globally. The same study showed that...Read More

Effective leadership can seem daunting in today’s dynamic market, with business leaders finding many takers for their time. A survey conducted across 35,000 organizations found that 77% of the participants complained about a lack of leadership at the helm. Day-to-day distractions, resolutions for immediate situations, and challenges get prioritized, taking the leadership’s focus away from...Read More

Have you ever wondered about the secret sauce to the success of seven companies like Amazon, Ikea, Microsoft, or Coca-Cola? The common denominator in achieving their global ambitions is their product strategy. A survey conducted across top organizations shows that nearly 70% factor in their product strategy when making critical decisions, such as the marketing...Read More