# ethiqueadvisory

> Ethical | Practical | Transformational


## Posts

- [Why One-to-One Business Coaching Is More About Clarity Than Advice](https://ethiqueadvisory.com/one-to-one-business-coaching-creates-clarity/): A few years ago, I had the opportunity to have coffee with a second-generation business owner who ran a mid-sized manufacturing unit on the outskirts of Delhi. His father had built it from nothing. A small press, three workers, and decades of grit. Now it employed over a hundred people, had a stable client base, and was generating decent enough revenue. By most measures, a success story. And yet, here he was, voicing his concerns and trepidations.  He said, “I don’t know what to do next. Everyone I meet these days has a load full of advice to give. My CA’s […]
- [The Day the Deals Started Running the Business](https://ethiqueadvisory.com/how-to-scale-real-estate-business/): At some point, every successful real estate business finds that growth no longer feels like a win. Instead, it can start to feel overwhelming. Here’s how you can move forward. He had just closed the biggest deal of his career: three hundred units, a landmark township on the edge of the city, everything he had worked toward for fifteen years. His phone kept ringing, and his inbox was overflowing. In the middle of the celebrations and contractor calls, he looked at me and said, “Ratish, I don’t know how much longer I can keep doing this.” That line stuck with me. […]
- [Business Coaching for Service Businesses: When Growth Starts Feeling Heavy](https://ethiqueadvisory.com/business-coaching-for-service-businesses/): Helping founder-led service businesses scale with clarity and structure  There is a moment in most service businesses that nobody talks about. The revenue is steady, the team is busy, and clients keep coming in. And yet, something quietly shifts. Decisions slow down. Delivery becomes unpredictable. The founder feels stretched. Growth, instead of feeling like progress, starts feeling like pressure.  If you are running a consulting firm, an agency, or any founder-led service business, this moment is not a sign of failure. It is a sign of a very specific transition, one that most businesses hit, and very few are prepared for.  In my […]
- [The Hidden Cost of Founder Dependency in Growing Businesses](https://ethiqueadvisory.com/founder-dependency-hidden-cost-business-growth/): Founder dependency is often rooted in the early days of a business, a phase every founder remembers with a certain pride. Back then, they were part of every client conversation. They wrote each proposal personally. There was no aspect of the business they did not have visibility into delivery decisions, operational adjustments, or crisis management. They had the final say in all. And for a while, that approach works. In fact, founder intensity forms the baseline for a young company’s success. Customers trust the founder. Decisions are quick. Quality feels personal. The founder’s energy becomes the organisation’s culture, and their commitment […]
- [Why Margin Improvement Is a Leadership Problem, Not Just a Cost Problem](https://ethiqueadvisory.com/margin-improvement-leadership-strategy/): Imagine this scenario: You’re at the quarterly review meeting of a growing business. Revenues are up 12% year over year. The product pipeline is robust. Headcount has increased. Yet, there’s a growing unease in the room, as the CFO mentions that the profit margins have plateaued-no margin improvement, and warns that they could shrink next quarter. The leadership team instinctively starts talking about trimming headcount, cutting vendor contracts, squeezing procurement, all the usual “cost-control” levers. And while those can help, they’ve missed the deeper issue. Because improving margins isn’t just about controlling costs, it’s fundamentally a leadership problem. This is where […]
- [Building a Culture of Accountability in Business](https://ethiqueadvisory.com/accountability-in-business-culture-for-msmes/): For most MSMEs, the gap between smooth operations and constant firefighting comes down to one thing: accountability in business. In small organisations, people wear many hats, blurring roles, shifting targets, and causing missed deadlines. Without clear ownership, employees are unsure of responsibilities, leading to missed tasks, upset customers, and lower productivity and profitability. A global McKinsey study found MSMEs are only 25–30% as productive per worker as large enterprises. Yet, some MSMEs stand out because teams know exactly what they own, measure progress, and take responsibility for outcomes. This compounds performance and gives a competitive advantage that helps separate leaders from […]
- [Family Business Coaching](https://ethiqueadvisory.com/family-business-coaching/): Family businesses are built on trust, shared values, and long-term commitment — yet as they grow, challenges around leadership alignment, governance, succession, and communication often emerge. Ethique Advisory’s Family Business Coaching helps family-led enterprises build clarity, strengthen leadership across generations, and create structures that support continuity, harmony, and sustainable growth. Why Family Businesses Need a Different Coaching Approach Family businesses operate at the intersection of business logic and family relationships. Decisions are rarely just commercial — they are emotional, relational, and legacy-driven.Ethique Advisory understands this complexity and offers a coaching approach that respects family dynamics while introducing clarity, structure, and accountability. […]
- [Business Coaching for Manufacturing Companies](https://ethiqueadvisory.com/business-coaching-for-manufacturing-company/): Building operational excellence, leadership depth, and sustainable scale Manufacturing businesses operate in environments where margins are tight, processes are complex, and people, systems, and execution must align on a day-to-day basis. Growth in manufacturing is rarely held back by opportunity alone. It is limited by leadership bottlenecks, people challenges, inconsistent systems, and founder dependency.At Ethique Advisory, our business coaching for manufacturing businesses helps owners and leadership teams add structure, clarity, and discipline to their operations. We also work to build strong leaders, aligned teams, and systems for sustainable growth. Why Manufacturing Businesses Need a Different Coaching Approach Manufacturing is not just […]
- [Effective Leadership in Times of Change: What It Means to Lead in the Age of AI](https://ethiqueadvisory.com/effective-leadership-in-times-of-change/): We are living through a leadership inflexion point unlike anything the world of business has seen before. For decades, leaders earned authority through expertise, simply because they knew more, had seen more, and carried the weight of experience. Knowledge was power, and seniority was the currency of decision-making. But in a world where AI retrieves, analyses, predicts, and contextualises information faster than any human can, expertise is no longer the leader’s edge. Today, effective leadership in times of change requires something far more nuanced, far more human, and infinitely difficult to automate. The leaders who will remain relevant and influential are […]
- [Experience-Driven Growth: How Operational Excellence Fuels Customer Loyalty for MSME](https://ethiqueadvisory.com/operational-excellence-for-msme-growth/): Most MSMEs looking to scale often focus on marketing, branding, or customer acquisition.  That’s natural visibility feels like growth. But here’s the uncomfortable truth: operational excellence for MSME is where real customer loyalty begins. Customer loyalty doesn’t start with marketing; it starts with operations. Puzzled?? Well, irrespective of the attractiveness of your brand promise, if fulfilment falters, the trust breaks. Rebuilding trust is a tall order. It costs 5 times more than acquiring a new customer. Organisations with high customer loyalty grow 2.5 times faster than peers. Their secret? Honouring commitments consistently, achieved through operational excellence—smooth processes, predictable deliveries, effortless service—not […]
- [India’s Manufacturing Talent Gap: Skilling MSMEs for the Future](https://ethiqueadvisory.com/manufacturing-skill-gap-for-msme/): India is poised to become the world’s next manufacturing powerhouse, especially as global supply chains diversify through the China-plus-one strategy. You can see the action in industrial hubs like Noida, where an ecosystem of ancillary manufacturing units busy churning out components for global electronics giants is gaining momentum. And yet, despite the influx of orders and investment, many factories run below capacity. The culprit? A widening talent and skill gap that threatens to undo our manufacturing dreams. A challenge that the MSMEs and SMEs in the manufacturing sector, which form the backbone of India’s industrial economy, are battling. Unlike large corporations […]
- [Can Business Coaching for Family Businesses Turn Them into Competitive Powerhouses? ](https://ethiqueadvisory.com/business-coaching-for-family-businesses/): Family businesses are the backbone of India’s fast-growing $4.3 trillion economy.   With over 80% of Indian businesses being family-owned and contributing nearly 79% to the national GDP, their impact should never be understated.  So why are we talking about Business Coaching for family Businesses?   Well, despite their dominance, a significant number of family-owned enterprises struggle to break through the structural and cultural constraints to achieve their true potential, and the solution to their struggles lies in tailored one-to-one Business Coaching for family Businesses.  Let’s take a look at some data. According to studies, the proportion of underperforming family businesses increases with […]
- [Scaling Solo: How Solopreneurs Can Succeed Without Burnout](https://ethiqueadvisory.com/solopreneur-scale-without-burnout/): Solopreneurs are usually envied for their hustle and self-sufficiency. They juggle many roles, pursue ambitious visions, and drive the machine single-handedly. But there is a secret weakness behind this strength: burnout. Unlike common perception, solopreneurs seldom fall short for the lack of resources or competitive big-brand names. More often, they falter because they burn out from doing too much, too often, for too long, without a system to support them. The myth of hustle culture tells solopreneurs to just keep going. Push harder, sleep less, give more. Common adage being “you’re running a business, no sleep for you, no downtime, you have to be at it around the clock to succeed”. Success, they’re told, is just one more sleepless night away. However, grit without guardrails is not sustainable. A study by QuickBooks found […]
- [From Hesitation to Precision How Business Coaching Sharpens Decision-Making in SME Leadership](https://ethiqueadvisory.com/sme-leadership-sharpen-decision-making/): Decision-making is one of the most critical—and often most underestimated—skills in SME leadership. Every day, small and mid-sized business leaders make dozens of calls that impact profitability, team morale, operations, and future growth. But underlying every decision is a constant tug-of-war: act now or wait, stay safe or take the risk, delegate or do it yourself. Let me start with a story I am sure we are all familiar with. In the late 1990s, Yahoo ruled. It was the default homepage, a dominant player across email, news, and even search. At one point, Yahoo was bigger than Google or Amazon. Yet today, it’s […]
- [Referrals Are the Spark—Not the Engine for SME Growth](https://ethiqueadvisory.com/referrals-spark-business-growth/): In 1999, amid the chaos of the Dot-Com Boom, a small fintech startup in Silicon Valley was fighting for its life. Online payments were slow, clunky, and burdened with trust issues. Cash was being burned at alarming rates. While investors were throwing money at any startup with “.com” in its name, this company wasn’t seeing the traction it needed. That startup was PayPal. Elon Musk and David Sacks—visionaries of the early internet era—realised that they couldn’t win the battle with the product alone. So, they turned to something else: distribution. They devised their maiden referrals marketing strategy fueled by a referrals […]
- [Inventory Management: The Hidden Growth Lever for Small Businesses](https://ethiqueadvisory.com/inventory-management-strategy-for-smes/): In the early 2000s, as global fashion giants like Gap and Abercrombie battled for dominance in Europe, one brand quietly pulled ahead—not through louder marketing or deeper discounts, but by mastering a business discipline most overlook: inventory management. That brand was Zara.  While competitors bet on seasonal predictions and bulk-buying strategies that often led to unsold stock, Zara built a responsive supply chain that allowed it to move from design to shelf in under three weeks. Every product decision was backed by real-time sales data, resulting in minimal stock holdings, stronger cash flow, and an ever-fresh store experience. Meanwhile, others were […]
- [Start Smart: 90-Day Business Plan for Success](https://ethiqueadvisory.com/start-smart-90-day-business-plan/): Nearly 48% of private ventures shut down within their first five years, with 70% of startups collapsing between years two and five. The biggest culprits? Misreading market demand (42%) and running out of funds (29%). With stats like these, it’s easy to wonder—should anyone even start a business? Feel like dropping your gloves before the fight begins? Well, what if we changed the perspective? Instead of focusing on the failed businesses, let’s look at the ones that succeeded. What’s different about them? Successful ventures share several commonalities: a clear vision, well-defined goals, an actionable 90-day business plan, and a mindset that […]
- [The 5 Pillars of Operational Excellence: A Guide for Small Businesses ](https://ethiqueadvisory.com/operational-excellence-pillars-for-sme/):  For many entrepreneurs, the journey starts with a bold vision—a product or service they are passionate about. However, as the business grows, so do its operational complexities. Tasks that once seemed manageable begin to consume significant time and resources, diverting focus from strategic expansion and profitability.  Many small business (SME) owners find themselves trapped in a reactive cycle—constantly firefighting instead of driving sustainable business growth.  Research indicates that owners spend nearly 32% of their time managing daily tasks despite identifying long-term strategy as their primary priority.  The solution to breaking this cycle lies in operational excellence—a strategic approach that enhances efficiency, […]
- [From Frustration to Fulfilment: Mastering Goal Achievement](https://ethiqueadvisory.com/mastering-goal-achievement-growth-mindset/): We all have goals set for ourselves; some are way more ambitious than others. The challenge arises when we are unable to achieve them and get stuck in a vicious cycle of frustration and disappointment. However, by embracing a growth mindset, we can shift our perspective, adapt, and keep pushing forward toward success. A University of Scranton study found that 92% of the people who participated in the survey failed to achieve their goals. While we all start the journey motivated and excited with the ‘I can achieve anything I set my mind to’ attitude, it fades over time, stalling progress […]
- [The Power of Emotional Intelligence in Boosting Sales Performance](https://ethiqueadvisory.com/power-of-ei-in-boosting-sales-performance/): In today’s competitive and customer-driven market, excelling in sales goes beyond technical knowledge or traditional selling techniques. Sustainable success results from building authentic, trust-based relationships with customers—a goal that demands not just skill but emotional intelligence (EI). Emotional Intelligence (EI) is the ability to recognize, understand, and manage your own emotions while also understanding and influencing the emotions of others. For sales professionals, this skill can open doors to stronger client connections, enhanced problem-solving, and higher productivity. Let’s delve into how emotional intelligence transforms sales outcomes and why it’s indispensable in modern selling. Why Emotional Intelligence Matters in Sales Sales as a discipline […]
- [Mastering Business Finance - a Game-Changer for SME & MSME Growth](https://ethiqueadvisory.com/mastering-business-finance-a-game-changer-for-sme-msme-growth/): Financial literacy isn’t a luxury for SMEs and MSMEs—it’s a necessity. It can very well be the differentiator between success and failure, particularly in unpredictable market conditions. Financially literate business owners can confidently navigate uncertainties, from economic downturns to sudden market disruptions, making data backed decisions rather than gut instinct. A strong understanding of finance equips SMEs and MSMEs with the tools to: By mastering business finance, SMEs and MSMEs can achieve a higher degree of control, enabling them to transform challenges into growth opportunities. Breaking Down Key Financial Concepts To help business owners get started on their financial literacy journey, […]
- [Time to Thrive: Empowering SMEs and MSMEs with Smarter Time Management Strategies](https://ethiqueadvisory.com/empowering-smes-and-msmes-with-smarter-time-management-strategies/): Small and medium-sized enterprises (SMEs) and micro, small, and medium enterprises (MSMEs) form the backbone of the global economy. They are the biggest employers in the economy, so their importance cannot be ignored. Despite their importance, these organizations have had a bit if a rough ride in recent years, with many seeing a decline in revenues by 30-50%. For SMEs and MSMEs, time stands out as one of the most precious yet scarcest of resources. Unlike larger organizations, which often have extensive resources and specialized teams, smaller businesses operate with leaner teams and tighter budgets, making every minute of productivity count. […]
- [Building a Lasting Legacy: Strategies for Sustaining a Family Business Across Generations ](https://ethiqueadvisory.com/strategies-for-sustaining-a-family-business-across-generations/): In the modern business world, where large conglomerates and multinational corporations often dominate the headlines, the importance of family-owned businesses cannot be overstated. These businesses, which collectively account for 70% of the GDP and are responsible for 60% of all employment, have, in recent years, come under intense challenges, ranging from inflation and cost pressures to introducing new regulations and an increasingly dynamic & competitive marketplace. However, the structural, long-term issue is that family businesses fail to last over successive generations. According to a study, only one-third of family businesses remain operational going into the second generation, with approximately one in eight succeeding when passed […]
- [Turning Performance Challenges into Growth Opportunities: Motivating Through Constructive Feedback](https://ethiqueadvisory.com/turning-performance-challenges-into-growth-opportunities-motivating-through-constructive-feedback/): In an era of rapid change, where nearly 80% of employees report wanting more feedback and input in their jobs, the gap between expectations and reality has become a significant hurdle to organizational success. Despite the apparent demand, many organizations still struggle with performance analysis, often reverting to traditional top-down feedback mechanisms. These methods, however, rarely yield the desired improvement or provide the necessary guidance for growth. Constructive feedback stands out as a powerful tool that can bridge this gap. Unlike performance reviews or firesides, constructive feedback fosters collaboration and growth. It helps outline the path of personal and professional development […]
- [Developing a Global Mindset with Executive Coaching](https://ethiqueadvisory.com/develop-a-global-mindset-with-executive-coaching/): Today, we live in a world of shrinking boundaries and increasing collaborations across the globe. This interconnected reality makes a global mindset a necessity for businesses looking to grow and scale. The urgency of this need is emphasised by the fact that having leaders with a global mindset prepares organisations to explore and engage in business opportunities in international markets. But what exactly is a global mindset, and why is it so crucial for modern organisations? A global mindset is the ability to appreciate and influence individuals, groups, and organisations from diverse cultural backgrounds. While the diversity of the Indian market […]
- [The Power of Two: Group Coaching and Peer Learning for Business Growth](https://ethiqueadvisory.com/the-power-of-coaching-for-business-growth/): Every day, countless businesses open doors to business, and many close their doors in an ever-evolving market. Scaling a business can be especially challenging for SMEs and MSMEs. Organizations must look inward and outward to thrive and adopt innovative growth strategies. Staying ahead in today’s fast-paced business environment requires a relentless commitment to growth and innovation. Achieving sustained success requires fostering a learning culture within the organization. Keeping the team’s knowledge and skills aligned with industry and market changes is essential for staying competitive. But how can this be done without incurring huge costs? The answer lies in leveraging the collective […]
- [Reigniting Morale: Strategies to Keep Your Team Motivated When Your Business Goes Off the Rails](https://ethiqueadvisory.com/reigniting-morale-strategies-to-keep-your-team-motivated-when-your-business-goes-off-the-rails/): Businesses aiming to navigate long-term success are often bound to encounter rough patches. During these business challenging times, it is essential to maintain team morale. Research has indicated that engaged teams are 21% more profitable and show a 17% increase in productivity compared to less engaged teams over the long term. Today, we will discuss how business leaders can navigate adversity while preserving the spirit and motivation of their teams. By offering practical guidance and actionable team morale strategies, we will help ensure your teams remain engaged and productive, even during the most challenging circumstances. Understanding the Impact Many teams’ first response […]
- [From Hustle to Flow: How Business Coaching Can Help You Work Smarter](https://ethiqueadvisory.com/from-hustle-to-flow-how-business-coaching-can-help-you-work-smarter/): Does Business Coaching for MSME & SME have any merit? In today’s fast-paced business environment, where the hustle culture dominates, entrepreneurs and business owners tend to adopt a grinding mentality. Working harder and for long hours is often seen as the only avenue for success. However, it’s important to note that this relentless pursuit can frequently culminate in burnout, inefficiency, and a decline in productivity, undermining the very goals it seeks to achieve. Recent studies have indicated that productivity significantly decreases when working more than 50 hours per week, contrary to the hustle culture’s emphasis on extended hours for success. Furthermore, […]
- [From Concept to Market: Mastering Product Launch](https://ethiqueadvisory.com/mastering-product-launch-from-concept-to-market/): In the fast-paced landscape of product-focused companies, product launches are pivotal moments for gaining an edge over competitors. Each launch represents a solution to a market need, bridging the gap between possibility and reality. With customer preferences and market trends in constant flux, mastering the art of product launches becomes imperative for sustained success. Despite the perpetual cycle of innovation, the majority of new product introductions fail to gain traction, highlighting the necessity for a seamless launch experience. To optimize the success of a new product launch, companies must blend various stages of development, launch execution, and post-launch strategies. It entails […]
- [5 Ways to Confidently Negotiate Like a Leader](https://ethiqueadvisory.com/tips-to-negotiate-like-a-leader/): In today’s business world, mastering the art of negotiation is essential for effective leadership. As the market evolves swiftly and competition intensifies, to negotiate confidently have become more necessary than ever. A recent Salesforce study found that weak negotiation skills can cost a company up to 5% of its bottom line. Conversely, improved negotiation abilities can result in a remarkable 50% enhancement in net profits when implemented successfully.  Leaders in various industries frequently find themselves negotiating deals and managing intricate partnerships. One common challenge they face is the required confidence in their negotiation skills, leading to missed opportunities and less-than-optimal outcomes, […]
- [Adaptability: The Business Success Essential](https://ethiqueadvisory.com/adaptability-business-success-essential/): In today’s rapidly evolving business environment, change is no longer an occasional occurrence but a constant reality.  Indian business leaders are confronted with four significant areas of uncertainty: technological advancements such as Generative AI disrupting markets, escalating customer expectations, intensified competition in global markets, and the rapid obsolescence of skill sets required for future business operations. This dynamic landscape presents challenges and opportunities simultaneously, compelling organizations to prioritize the importance of adaptability as a fundamental attribute. In this blog, we will explore the vital elements of adaptability in business, exploring how organizational structures and leadership mindsets contribute to a company’s ability […]
- [Science of Selling: 5 Effective Sales Management Strategies](https://ethiqueadvisory.com/effective-sales-management-strategies/): Is Selling a Science or Art?  Today’s market is riddled with competition. Businesses use advanced strategies and ancient persuasion skills, incorporating effective sales management strategies. Every successful deal, sealed with a handshake, adds to a bigger story – a conflict between accurate data and personal connection. In the race to the top, the answer to this tricky question shapes how businesses approach sales. It decides if they focus more on numbers or telling a good story.  Finding the balance between the two can be the key to making a deal or just falling short. Understanding The Psychology of Sale Securing a […]
- [The Role of Corporate Training in Driving Business Growth](https://ethiqueadvisory.com/corporate-training-for-driving-business-growth/): Rapid technological advancements and a dynamic customer journey mark the contemporary business landscape. In this ever-evolving operational environment, we must emphasise the need for continuous upskilling and reskilling. Corporate training is crucial for empowering teams with the latest tools and knowledge needed for business growth. Almost half of Indian employers see the value of corporate training to retrain employees. However, there is a divide, with 52% of employers wanting to invest more in training for new roles. This shows that companies are at a crucial point. For businesses aiming to maintain competitiveness, investing in corporate training is not merely a strategic […]
- [A Healthy Bottom Line: The Connection Between Financial Wellness and Employee Well-being](https://ethiqueadvisory.com/healthy-bottom-line-employee-well-being-financial-wellness/): Recently, the financial stress weighing on employees has taken centre stage, significantly impacting employee well-being. A series of lockdowns between 2020 and 2022 left 21 million people unemployed, with the income of about 97% of the households declining. Subsequently, geopolitical tensions in Ukraine and Global Macroeconomic Uncertainty has meant that the cost of living has gone up. Inflation soared to 6.7% last year on the back of huge rises in fuel and food, leaving many households with challenges. According to a survey by EY, a study showed that 81% of Indian employees faced financial shortfall between pay cycles, and nearly half […]
- [Long Term Vision Vs Short-Term Wins in Business Strategy](https://ethiqueadvisory.com/long-term-vision-vs-short-term-gains/): In the world of business, the pursuit of long-term goals involves creating a strong brand by nurturing goodwill with customers. It’s akin to planting seeds today for a bountiful harvest in the future. Long term Vision and planning is about building lasting value, creating a narrative that resonates with people, and forging relationships that stand the test of time. It takes a deliberate, gradual, and strategic approach that incrementally adds to a business’s reputation and worth. On the other side, there’s short-term business planning, one that is geared towards quick wins, such as immediate returns that keep the lights on. Short-term […]
- [Harness the Power of Your Core Values to Motivate](https://ethiqueadvisory.com/why-core-values-are-important/): What are core values? In essence, the organisational culture collectively reflects team members’ thoughts, behaviours, shared values, and responses to various stimuli. Notably, 63% of consumers express a strong preference for patronising companies whose purpose aligns with their values and beliefs. In some instances, they are willing to go the extra mile to avoid businesses that contradict their convictions, underscoring the profound internal and external impact of a company’s core values. Why core values are important? Core values, the foundational beliefs that encapsulate the essence of an organisation, serve as a guiding beacon on its journey. They are not mere decorative phrases […]
- [Unlocking Growth: The Power of Process Optimization](https://ethiqueadvisory.com/process-optimization-smes-growth/): Small and medium-sized enterprises (SMEs) are often celebrated as the driving force of the global economy. They generate numerous employment opportunities, stimulate innovation, and contribute significantly to the GDP. Through strategic process optimization, SMEs can further enhance their operational efficiency and pave the way for sustainable long-term growth. However, beneath this outward success lies a persistent challenge: sustaining profitability and ensuring lasting growth. A remarkable 61% of these enterprises grapple with the ongoing issue of managing their cash flow. This isn’t a minor inconvenience; it’s a critical concern.  Approximately 32% of SMEs find themselves in dire financial straits, unable to meet […]
- [Mastering Efficiency for Executives: Quality over Quantity](https://ethiqueadvisory.com/quality-over-quantity-unlocking-executive-efficiency/): In a rapidly evolving business landscape, a staggering forty per cent of global CEOs believe their organisations might become economically non-viable within a decade if they persist on their current trajectories. This alarming insight emerges from a survey of 4,410 CEOs spanning 105 countries. Their concerns don’t end there. With nearly three-quarters predicting a decline in global economic growth in the upcoming year, they’re grappling with various immediate challenges.  From shifting customer preferences and regulatory changes to skills shortages and technological disruptions, the pressure on executives, emphasizing “quality over quantity,” is intensifying. Embracing Quality over Quantity in Decision-Making As they navigate this tumultuous terrain, […]
- [The Power of Storytelling: How to Use a Narrative to improve sales effectiveness](https://ethiqueadvisory.com/unleash-the-power-of-storytelling/): Stories have always been powerful. From ancient parables to tribal tales, they’ve connected cultures and generations. This power isn’t limited to history books; it is equally relevant in today’s business world, especially in enterprise sales. Chip and Dan Heath, in the book ‘Make It Stick’, revealed a telling fact: after a presentation, 63% remember stories, but only 5% recall specific numbers. A clear demonstration that stories have a higher stickiness among most than dry data. By recognizing the ability to unleash the power of storytelling, businesses can genuinely harness their communication potential and engage audiences in a way that not only […]
- [Why does Operational Excellence make for a sound Organization?](https://ethiqueadvisory.com/power-of-operational-excellence/): Operational excellence serves as the cornerstone of a thriving organization. It encompasses the systematic approach and constant refinement of processes, leading to enhanced efficiency, reduced costs, and improved overall performance. Embracing operational excellence empowers businesses to streamline operations, adapt to changing market dynamics, and stay ahead of competitors.
- [Unlocking Growth: Key Secrets to Thriving in a Challenging Sales Environment](https://ethiqueadvisory.com/unlocking-growth-sales-environment/): The modern sales environment presents growing challenges for sales professionals, with once straightforward transactions now complex and intricate. Studies reveal that 61% of sales professionals find the selling process more arduous than five years ago. Startups have experienced a significant 24% increase in their sales cycle, stretching from 60 to 75 days. Businesses face scarcity of leads, increased costs in lead generation and sales cycles, and overall prospecting inefficiency. This requires companies to embrace a growth mindset and strategically position themselves to thrive in the challenging sales landscape. How do businesses maximize sales in a challenging sales environment? Maximizing sales in […]
- [Is Coaching a Game-Changer for Businesses at Every Growth Stage?](https://ethiqueadvisory.com/coaching-in-corporate-world/): What is the return on investment (ROI) of coaching in corporate world? Coaching has evolved from a luxury to a strategic necessity in the corporate world. Extensive evidence supports this shift, highlighting the remarkable return on investment (ROI) of coaching. Studies reveal an impressive 529% ROI, along with substantial intangible benefits for businesses. When considering the financial gains associated with employee retention, the ROI skyrockets to an astounding 788%. A dipstick conducted among 30 participants further validated these findings. Three-quarters of the respondents reported a significant to a very significant impact on at least one of nine key business metrics as […]
- [7 Effective Strategies to Resolve Workplace Conflicts](https://ethiqueadvisory.com/workplace-conflict-management-strategies/): Workplace conflict has a significant impact on individuals and organizations, leading to decreased productivity, lower morale, and increased stress levels. Common causes include poor communication, personality clashes, and resource scarcity. Effective strategies to resolve conflict include establishing guidelines for acceptable behavior, embracing conflict, active listening, finding common ground, separating the problem from the person, avoiding jumping to conclusions, and addressing underlying issues. Successful conflict resolution examples involve improving communication, mediating differences in personalities, and fostering collaboration between departments. Proactively managing conflict can lead to a more harmonious and productive work environment.
- [The Importance of Resilience in Workplace: How to Bounce Back from Failure](https://ethiqueadvisory.com/mastering-resilience-in-workplace/): Resilience in workplace is crucial for personal and professional growth. It allows individuals to bounce back from failure and effectively manage workplace pressures. By embracing challenges, developing coping skills, and maintaining a positive mindset, employees can thrive in the face of adversity. Resilient individuals are better equipped to seize new opportunities. They foster a supportive and innovative work environment, leading to enhanced productivity and success.
- [Could Networking be the Key to Unlocking Growth for Your Business?](https://ethiqueadvisory.com/importance-of-networking-in-business/): In the intricate and ever-changing world of business, there is a crucial, unwavering element which drives success – Networking. Business Networking is more than just a trendy term. It is the heartbeat of contemporary entrepreneurship. The importance of networking in business is reflected by the survey that revealed that 78% of new ventures have been propelled to prosperity due to networking. It is a calculated means of gaining a competitive edge, securing almost a quarter more clientele through forging personal connections. One can view networking as a resource-rich ecosystem waiting to be harnessed. The importance of networking in business goes beyond […]
- [Unlock Success: Building a High-Performing Team with DISC Profiling](https://ethiqueadvisory.com/disc-for-building-a-high-performing-team/): Is building a high-performing team important? Yes, it is! It has been recognized as the driving force behind the success of companies, not today but for years. For instance, investors in startups prioritize the team’s quality and the synergy among its members over the business idea itself. Research shows that the management team’s quality is the most critical nonfinancial factor in evaluating an IPO, with 1.9 times increased likelihood of achieving above-median financial performance when the top team works collaboratively towards a shared vision. This further highlights the vital role of a superior team in achieving success. Building a high-performing team […]
- [Trainings that do not break the bank](https://ethiqueadvisory.com/budget-friendly-employee-training/): Employee Training program are critical for enhancing employee job performance. A survey conducted by the International Journal of Business and Management Confirmed this, with 90% of those employees surveyed indicating that the impact of training and development programs instituted by the company can significantly improve employee job performance. This is especially true amongst millennials and Gen-Z customers, where 87% of participants believed that learning and development opportunities were crucial when deciding to apply for a specific position. Globally, companies spend over $358 billion on training and development activities, stating the importance of a more competitive workforce, increased employee engagement, and redemption. […]
- [The Secret: How To Develop A Strategic Business Roadmap](https://ethiqueadvisory.com/how-to-create-a-roadmap-for-business/): Organisations invest hundreds of billions in developing strategies, yet many fail, and wonder why. Lack of successful implementation. While Strategy Implementation remains a top priority for executives, surveys after surveys report that fewer than 15% of organisations worldwide reported successful implementation of their strategic initiatives. Multiple surveys have reported a failure rate of 60% and 90% in strategic implementation, suggesting a considerable gap between a firm’s expectations and desired outcomes. Thus, developing a strategic business roadmap is crucial to improving implementation success rates. But what is a strategic roadmap, and why does your organisation need it? How to create a roadmap […]
- [Why Startups fail?](https://ethiqueadvisory.com/why-startups-fail-avoid-common-mistakes/): Indian Startups had a stellar year in 2021, setting several new records -the number of startups acquiring unicorn status, the number of new startups launched, and the record funding received by startups. But amidst this success, it’s crucial to explore the flip side: why startups fail? Now more than ever, Indian startup founders are aspiring the unicorn status, that is, a $1 billion valuation. All the good news could make one forget the struggle it takes to launch a successful startup. It is no surprise that 90% of all startups fail within five years of being founded. Why startups fail? What […]
- [Moving employees from good to great: Employee coaching](https://ethiqueadvisory.com/employee-coaching-from-good-to-great/): Organizations and Employees prioritize degree/skill-based hiring, which can be a misleading indicator of success in the future. Studies have shown that 80% of employee success is driven by EQ, compared to 20% for IQ. As quoted by industry leaders – hire those with the right attitude and not necessarily skills. Having an all-star team does not translate to success if there is a lack of support and collaboration among them. While the organization’s senior management is mandated to support leaders, executives, and employees in building a thriving workplace, it can be challenging. To resolve this dilemma and make it seamless for […]
- [How Important is High-Impact Coaching?](https://ethiqueadvisory.com/high-impact-coaching-how-important-is-it/): Coaching is an indispensable tool to help leaders manage the transition, new responsibilities, challenges faced as a leader, or the need for fresh perspectives on their potential and business strategies. A survey conducted in 2021 revealed that 67% of the participants said that coaching increased employee engagement and satisfaction, while 60% said it improved employees’ perception of leadership quality.  So, what is high-impact coaching, and why is it needed? Let’s take a closer look.   The Need for High-Impact Coaching   Today’s business landscape is dynamic- constantly evolving, becoming increasingly complex and competitive. The Leaders battle leading diverse teams, navigating the […]
- [What Drives Great Performance is Primal Leadership](https://ethiqueadvisory.com/primal-leadership-for-great-performance/): In the current times of change and uncertainty, employees look to leaders for reassurance and conviction, which calls for effective Leadership. Leaders are mandated to address expressed and unexpressed fears of their team to keep them focused on the job at hand and prevent emotional turbulence from impeding productivity.  In 2001, a study by Daniel Goleman of 3,871 executives across organisations revealed that the leader’s style determines around 70% of the emotional climate, which drives between 20% and 30% of business performance. It further reiterated that a leader who acknowledges and alleviates the employees’ concerns is able to get them to […]
- [The Lean Start-Up: The Future of Entrepreneurship](https://ethiqueadvisory.com/entrepreneurship-in-the-lean-startup-era/): Are you tired of pouring time and money into a product that may not even work? One common mistake startups make investing heavily in a product idea before verifying its market viability or success. Don’t let this hold you back any longer – by embracing the lean startup approach, you can validate your product and make sure it has a solid foundation before moving forward. So what is the lean startup approach, and how can you use it to make a business plan for a startup? What is the Lean Startup A lean startup is an innovative business model that uses […]
- [An employee centric culture could be a winning formula](https://ethiqueadvisory.com/an-employee-centric-culture-could-be-a-winning-formula/): Nearly three years after the pandemic hit and the job market turned its head, companies are still trying to understand the best way to engage and retain their employees. After all, A recent Gallup poll showed that only 20% of all employees were fully engaged at the workplace globally. The same study showed that companies with low engagement have a 37% higher absenteeism rate and lower productivity, costing companies across the globe up to $7.8 trillion annually. So, how can companies fix this? Can we create an atmosphere that makes employees jump out of bed all excited to get to work? […]
- [Why would every business need a business coach?](https://ethiqueadvisory.com/do-all-businesses-need-business-coach/): Starting a business is a handful, especially for first-time entrepreneurs. The initial stage requires the entrepreneur to be the jack & master of all trades. It often overwhelms entrepreneurs as they scramble to master and manage different tasks and responsibilities, ending up working IN the business and forgetting their primary focus of working ON the company. That’s where you should hire an expert business coach in Delhi. Just as a coach is vital in helping a sports team sharpen its act to become a winning team, a business coach can help an enterprise sharpen its business to succeed. How does a […]
- [What makes for a Business Model for a Startup?](https://ethiqueadvisory.com/what-makes-business-model-for-a-startup/): Startups often overlook creating a business model; when initially conceptualising their idea, but this can be a crucial mistake. Everyone from first-time founders to experienced veterans at the helm should prioritize developing a Business Model for a Startup to identify how they create and deliver value to customers, employees, and stakeholders. According to a survey conducted in 2017, startups that worked on an effective business model early on saw their organisational success ratio double over the long term while also seeing a 7% higher likelihood of growth than those who did not focus on their business model early on. But what […]
- [Breakthrough strategy for breaking down the sales barrier](https://ethiqueadvisory.com/developing-a-breakthrough-sales-strategy/): Sales are at the heart of the company’s operations, crucial in managing customer relations, gaining insight into the quality of the products and services, and maximizing revenues. Modern Day salespeople find customers more accessible due to technology adoption such as automation, big data, and customer relationship management. Despite the increased accessibility and various outreach tools on account of these advancements, sales teams have been reporting a declining conversion; they claim closures are increasingly growing harder. Having an effective breakthrough sales strategy can generate new sales and increase customer retention. For instance, a survey conducted by Salesforce showed that 85% of business […]
- [Business Leaders: Battling jumbled up priorities?](https://ethiqueadvisory.com/business-leaders-fighting-jumbled-priorities/): Effective leadership can seem daunting in today’s dynamic market, with business leaders finding many takers for their time. A survey conducted across 35,000 organizations found that 77% of the participants complained about a lack of leadership at the helm. Day-to-day distractions, resolutions for immediate situations, and challenges get prioritized, taking the leadership’s focus away from the big-picture and long-term goals. Leaders end up with jumbled-up priorities, ineffective communications, lower productivity, higher stress, and a poor work-life balance. Leaders need to halt and look at the situation in the face – do we prioritize daily battles over long-term growth, or is there […]
- [How to ace your Product Strategy?](https://ethiqueadvisory.com/product-strategy-how-to-ace-it/): Have you ever wondered about the secret sauce to the success of seven companies like Amazon, Ikea, Microsoft, or Coca-Cola? The common denominator in achieving their global ambitions is their product strategy. A survey conducted across top organisations shows that nearly 70% factor in their product strategy when making critical decisions, such as the marketing strategy for a new product, research and development, and customer use cases. Startups and Small and Medium businesses can learn from these organizations to develop a winning product strategy for their products and services. But what is a product strategy, and why is it essential for […]
- [How to Make Quality Business Decisions?](https://ethiqueadvisory.com/how-to-make-quality-business-decisions/): “Decision-making is like an anchor to the business. The ability to make Quality Business Decisions successfully holds the company together and determines whether it will float or sink.” According to McKinsey’s Global survey, only 20% of the participants stated their companies excelled at decision-making. Additionally, the majority felt that the time spent making decisions was wasted due to inefficiency. Making sound business choices is an essential component of every entrepreneur’s job and is fundamental to the success of a business. Every decision addresses a problem. This problem-solving process lays the foundation for continual improvement. Being nimble and understanding that power and […]
- [When listening stops & talking begins for Executive Coaches](https://ethiqueadvisory.com/when-listening-stops-and-talking-begins-for-executive-coaches/): A recent survey showed that 67% of the participants believed that leadership coaching increased employee engagement and satisfaction, while 50% said it improved overall productivity. When it comes to coaching practices, leaders have traditionally employed a trust-based approach that focuses on working with employees to come up with solutions to new challenges. However, in a dynamic, ever-changing business environment, there are certain situations where leaders as executive coaches should resort to a direct-coaching process that maximizes goal attainment.  Let us first understand the traditional coaching process and how it differs from a direct approach for understanding the two situations.  The Traditional […]
- [Time Management Strategy for achieving business goals](https://ethiqueadvisory.com/time-management-strategy-for-achieving-business-goals/): Time Management Strategy for Business Growth It is usual for business owners to feel overwhelmed by tight schedules. Between chasing new leads, attending client meetings, and managing employees, it can be easy to lose track of the number of hours spent in a business. Some business owners work between 16-18 hours a day yet complain that most of their tasks remain pending. A study conducted by Harvard University found that businesses lost $65 billion in revenues after failing to meet their required deadlines. Business owners, especially those running startups, SMEs and MSMEs, must focus on honing their time management skills. It […]
- [Transitioning to being an effective Leader](https://ethiqueadvisory.com/transition-to-an-effective-leader-how/): Leader Vs an Effective Leader A recent survey showed that 71% of businesses still feel that their leaders aren’t ready to guide the company into the future. It is an alarming statistic, given the role effective leaders play in developing an organisation’s culture and growth. It is causing many leaders to re-evaluate their current methods to become more effective. But what traits do effective leaders possess that separate them from the rest?  And how can you be an effective leader?   Who is a Leader?  Leaders exude influence over peers and subordinates, enthusing them to achieve a company or a team goal […]
- [The formula for Sustained Business Success](https://ethiqueadvisory.com/how-to-sustain-business-success/): Have you ever heard of an entrepreneur establishing a business to make ends meet and not for business success? Of course not!  Businesses start with BHAG vision & goals for business success. All entrepreneurs dream of belonging to the top tier of the business cycle. While it’s a great dream turning it into a reality is a different ball game.  Growing a business needs the right intellectual assets, strategic alliances, services or products that cater to an unmet consumer need or fill a market demand gap. A solid operational core is required for business sustainability to reduce long-term risks.   Let us […]
- [Reactive vs Creative Leadership: What Leader Are You?](https://ethiqueadvisory.com/what-leader-are-you-reactive-or-the-creative-leader/): What is Your Leadership Style? The Leadership Style of a manager significantly weighs on a firm’s performance.  A study conducted across half a million firms showed that the top 10% of high-performing firms had managers and founders that scored in the top 20% in leadership effectiveness. In contrast, the companies that scored in the bottom 10% had leaders score in the bottom 30% of leadership effectiveness.  Therefore, a company needs to evaluate its managers’ leadership effectiveness. For that, it is vital to understand the styles of Leadership. While there are several styles often discussed in this blog, we shall focus on […]
- [Transformational power of coaching - A shift from Telling to Asking](https://ethiqueadvisory.com/transformational-power-of-coaching-ask-instead-of-telling/): In the past, Executives and Senior leaders generally preferred telling their employees how the business works to reproduce previous successes. The approach worked well in the past, but today, in a world filled with rapid disruptive changes, it no longer guarantees future success.  Twenty-first-century managers need to transition to using the power of coaching to lend support and guidance rather than issue instructions. They must learn to be nimble and adapt to constantly changing environments to unleash employees’ energy, innovation, and commitment through curiosity and a new perspective. In other words, leaders need to employ a coaching approach in their everyday […]
- [Leadership coaching: The essential principles](https://ethiqueadvisory.com/principles-of-leadership-coaching/): “Is a leader born or made? Quick answer” mostly made.” We all have inherent characteristics that define our skill set and aptitude. One’s agility in learning and adapting sets one apart from the rest. Leadership Coaching helps hone the natural ability while helping one understand what needs fixing to take the most challenging of battles head-on. The endless dedication, persistence, and hard work are all worth it when one becomes an inspiration for one’s subordinates and associates. What skills and abilities do all leaders – born or made – imbibe? What does it take to make a successful leader and business? […]
- [Aligning Business Development and Marketing for Growth](https://ethiqueadvisory.com/business-development-and-marketing-alignment-aids-growth/): Often, companies get stuck in the ” what comes first dilemma – business development or marketing. Business development and marketing for an organization are two sides of the same coin. They both need to work hand in hand for the winning stroke. Understanding Marketing and Business Development Let’s take a fresh look at the two functions and their roles in an organisation. Marketing: The go-to-market strategy decider. A company creates products or services to fulfil demand(s). The end consumer will know of it only once availability is communicated and how it addresses a specific need, implicit or explicit. Marketing is the […]
- [Tips for Business Expansion](https://ethiqueadvisory.com/tips-for-business-expansion/): Running a specialised business offers you a niche in the market. The very nature of business requires you to identify your Unique Selling Proposition (USP) and focus all your communication efforts on the USP, giving you high visibility among your target audience. Like all good things, it comes with its share of highs and lows.  Some of the challenges rear their head in terms of the need for expansion, product or service diversification, competition, etc. Unlike a business offering a traditional range of products/services, this can pose many constraints and complexities in the case of a specialised product or service company. […]
- [Why Your Business Needs a Business Growth Consultant: Unlocking Success](https://ethiqueadvisory.com/business-growth-consultant-why-you-need-them/): “Why Your Business Needs a Business Growth Consultant: Unlocking Success”   We live in an era of cutthroat competition, with all businesses fighting for the highest returns on their investments. With so many successful companies on the horizon and new start-ups joining the race every day, one must think outside the box to attain their company’s competitive edge. In fact, business growth consultants have been game-changers. By providing their affiliated client with excellent and super-effective consulting options, a business growth consultant is integral to the business’s growth and success. At some stage of their growth, most businesses hit a saturation point where […]
- [Business Coaching or Executive Coaching? What do you need?](https://ethiqueadvisory.com/business-coach-executive-coach-what-do-you-need/): Business Coaching vs Executive Coaching –  What is important to craft the path to success? There is never a moment in the career of a successful leader when they do not appreciate the guidance that helps them develop their leadership abilities, increase employee engagement, or improve corporate performance through coaching. But the real question is whether to hire an executive coach or business coach. Read More: Why you should hire a business coach? That is why it is necessary to know the various types of coaching available to make an informed decision. It is especially tricky if you are new to […]
- [Draft a Successful Business Growth Strategy: Tips that work](https://ethiqueadvisory.com/draft-a-successful-business-growth-strategy-tips-that-work/): Crafting a Business Growth Strategy Crafting a business growth strategy isn’t a one-size-fits-all affair. In reality, given the fluctuating market dynamics, modelling strategic plans on the triumphs of others would be a folly. One should not mistake this for not learning from other businesses. Instead, it suggests that employing a cookie-cutter strategy is not an option. Your strategy should smoothen out inefficiencies in your organization and hone its strengths to suit your clients- who are unique to your organization. Remember Specific is Terrific. More specific the strategy, the more the probability of success. If you draft your strategy focusing on your business […]
- [Does every CEO need a Coach & a Peer Group?](https://ethiqueadvisory.com/does-every-ceo-need-a-executive-coach-a-peer-group/): As stimulating and fulfilling as the role of a CEO is, the privileges, compensation, and status it brings, it is a lonely one.  Being the CEO, you have the added responsibility of defining the way forward for yourself, your company & the team. Good leaders facilitate the success of others around them. Successful leaders are devoted, passionate, sincere, courageous, honest, and dependable. However, in today’s high-pressure environment, with highly dynamic markets of changing technology, workforces and heightened financial and legal scrutiny, leaders need a confidante or mentor to speak to and discuss matters candidly.   No matter how skilled the company leaders, […]
- [Business Trends that will Impact Growth through 2022](https://ethiqueadvisory.com/business-trends-impacting-growth-through-2022/): As the world recovers from the pandemic, small businesses are gearing up to reorient themselves to get back on track. With the pandemic not entirely out of the way and a subsequent 4th wave on the anvil, let us look at some key action points and Business Trends in 2022 that will help businesses stay afloat and flourish, beating the odds the pandemic brought in its wave.  What and how do they prioritize? What are the Business trends in 2022 that could lend a fresh wind beneath our sails. Focus on the customer – offer above-par customer service “Customer is the […]
- [Can Executives help sustain long-term value creation?](https://ethiqueadvisory.com/can-executives-help-sustain-long-term-value-creation/): There’s plenty of data to support the idea that organizations keep long term value creation in mind while making regular decisions and investments to generate shareholder value, increase employment, and make significant contributions to the role of the executives in long term value creation.  As evidenced by data, firms can improve their long-term performance by addressing the needs of the various stakeholders. In preparing this article, we questioned executives and reviewed management and company performance data. Our research discovered five managerial and board-level behaviours that can help firms shift their focus from short-term results to long term value creation. Key Behaviors for […]
- [Can Mindset of the Future Help Business Growth](https://ethiqueadvisory.com/can-having-the-mindset-of-the-future-help-improve-business/): The future is always a mystery. We can make guesses and projections based on our past experiences or the knowledge we have today, but no one can say for sure what will happen tomorrow. However, that doesn’t mean we can’t prepare for it! We shall explore how the future mindset can help improve business growth with this blog. Understand how you can use cutting-edge technology and innovative strategies to stay ahead of the competition.  Are you ready for success in the years to come? What makes up a Successful Business Growth?  Unfortunately, there is no one-size-fits-all for Growth across industries. Every business is different, and […]
- [Creating a Coaching Culture at work](https://ethiqueadvisory.com/creating-a-coaching-culture-at-work/): Introduction Today line managers in businesses, require to train their direct reports on an ongoing basis. While this is encouraging, many organizations struggle and hence miss out on the potential to build an enabling atmosphere that fosters successful coaching culture in a business environment. Philosophy of Coaching Successful Coaching is much more than a set of skills to master. It’s more than someone operating as a coach for another individual who works for another individual. Simply put, Coaching is the process of unlocking people’s potential for them to optimize their performance. It is assisting them in their learning rather than instructing […]
- [Sales Coaching strategies for improved Sales Effectiveness](https://ethiqueadvisory.com/sales-coaching-strategies-for-sales-effectiveness/): Developing a confident sales team using a sales coaching program can transform your entire business and have a lasting impact on the individuals you are helping to develop professionally. A fully developed professional sales team helps them realize and reach their sales goals consistently, allowing your business to grow. The best way to give your sales team the best boost to their confidence and sales is by providing an experienced mentor who will help them expand on and perfect techniques they are using daily.  When you consider improving your sales team training and sales management team training with some simple sales […]
- [Is Business Coaching for YOU?](https://ethiqueadvisory.com/is-business-coaching-for-you/): Businesses that do not have a business coach is because they often believe it to be a costly relationship, one they feel they cannot afford. The truth is, this is one relationship that they CANNOT DO without. Whether the venture is small or big, it is the Entrepreneur’s vision that drives the business, makes them stretch, take the leap to push towards success. No doubt, both time & blunders have sharpened their intuition and managing skills. Their mistakes have been their biggest mentor. But what if they could have accelerated the learning curve without the expense of the mistakes they made? […]
- [10 steps to successful execution of strategy](https://ethiqueadvisory.com/10-steps-to-successful-execution-of-strategy/): A sound strategy backed up by effective execution is the mantra for success. If this is so simple, then why do only a few companies make the cut? This is so because it is easier said than done, as you wade through the mire of realities, untangling the tangled vines of business and trudging through the weeds, you often lose sight of the aim, or the execution of strategy goes off the rails. The latter happens since execution is a function of decisions being taken, no matter how big or small. Quality, innovation, profitability, and growth come together only when the […]
- [Ignite Learning during Business Uncertainty, learn the HOW](https://ethiqueadvisory.com/how-to-ignite-learning-during-business-uncertainty/): We have often heard said in life, “Change is the only constant”. While true, not many of us take cognisance of this, especially in the context of business uncertainty. When thrust upon us, having no choice, we deal with it the best we can– may it be a big or a small change.The tsunami of change across industries & the world that the pandemic has thrust upon us has been unimaginable, making learning as we go along even more imperative. Embracing Change through Continuous Learning So what does Learning in such uncertain times with the business uncertainty unfolding with each day […]
- [Role of Automation in Marketing](https://ethiqueadvisory.com/role-of-automation-in-marketing/): Automation in marketing is not about replacing your marketing team with a bunch of software that runs on autopilot; it is about enabling your marketing team to be more efficient and deliver a higher value for each dollar spent. Why the sudden focus on marketing automation? With the changing customer purchase journey, the way they access and seek information has changed dramatically; this, in turn, has brought a huge change in how marketers need to connect with prospects and customers. The other thing to consider is: what defines a customer’s stickiness to a brand? Experience, Experience & Experience. If that be […]
- [Successful Digital Transformation](https://ethiqueadvisory.com/successful-digital-transformation/): Change is always a challenge but becomes manifold when the pace and extent are determined by uncontrollable factors and this year it’s been the Pandemic and the New Normal it has thrown at all of us. One of the demands of the new normal has been to incorporate digitization in businesses. Whether ready or not everyone has had to undertake some level of Digital Transformation to stay relevant and functional. If we all have to make this journey then why not set out on this journey to make it a success? Here is a quick roadmap to help you. There are […]
- [Does improving Customer Experience (CX) mean increased costs?](https://ethiqueadvisory.com/does-improving-customer-experience-cx-increase-costs/): Today’s business scenario calls for cutting costs and optimising expenses. Yet the customers are demanding more from the organization. So, how does one continue to improve Customer Experience in these trying times? Would cutting costs mean compromising on customer experience? It can, but it need not be!!! The two are not mutually exclusive. You could cut costs yet elevate your customer experience, let’s see how. The first step is choosing the right customer experience (CX) initiatives. Which means, identifying customer touchpoints – the social media, Sales team, contact centre, service team and even consumer forums etc. Next comes Identifying the available […]
- [Creating High-Performing Organizations - a challenge?](https://ethiqueadvisory.com/creating-high-performing-organizations/): What does creating high-performing organizations take? All successful organizations have one common denominator – they are high-performing organizations. Step One: Laying the foundation Defining and articulating who we are, where we want to be, and what matters to us along the way? This information will serve as the roadmap for the strategic planning that is to come in step two. The Common Pitfall: while many companies fail to define it but many of those who do leave them as a Statement on the wall. Neither are these shared with the employees at large nor are they inculcated in the culture of […]
- [Will the Organization Values survive a Crisis](https://ethiqueadvisory.com/adaptable-organizational-culture/): Are the organization’s values sustainable? Defining your company’s value is as intrinsic as defining your mission and vision when it comes to building the organizational foundation. If you are, one of the many leaders who, have either led, created, or worked in an organization that has invested years cultivating an effective adaptable organizational culture – a Culture that is both strategically relevant, because it prioritizes the behaviours essential to the success of your business is strong, as it helps cultivate employee trust, is real and is valued. Such cultures help attract the right-minded candidates to the organization and help retain talent, which […]
- [Is Customer Experience the sale Clincher?](https://ethiqueadvisory.com/is-customer-experience-the-sale-clincher/): “Customer is the KING”, this statement has never been more accurate. With a plethora of options in terms of brands to choose from, channels of purchase, the customer today is bombarded information- marketing messages, reviews, opinions et al. How does one get his attention and place in his/ her consideration basket if possible the buying basket? Here is where comes the clincher – Customer Experience. Does Customer Experience impact SALES? Customer experience is the customer’s perception of his/her interaction with your company or brand; this encompasses every and any touchpoint that the customer can engage with you or your offerings. It […]
- [Customer Journey Mapping](https://ethiqueadvisory.com/customer-journey-mapping/): We spoke of the Drifting Retail journey a while back, and if you remember there, we talked of the evolving customer journey from the traditional AIDA funnel to a very non-linear model where you find the customer engaged in a number of parallel activities to learn, confirm and revalidate the purchase choice. If the customer’s path to purchase has evolved, it is important for companies to understand the change. Only once the companies understand the new customer journey can they mould their selling efforts to ensure a successful connection with the customer. This may mean adapting sales channels and marketing messages […]
- [The Drifted Retail Journey](https://ethiqueadvisory.com/the-drifted-retail-journey/): The retail journey we traditionally knew of has been changing ever since offline retail met the internet. A “Great Deal” changed its meaning to “Best Value” from “Best Price”, this got the retailers to focus on upping the customer experience. The recent pandemic and the subsequent lockdown just escalated the process to a different scale. Bringing to light a drifted retail journey. It forced companies not only to get online with their offerings but improve the virtual customer experience in ways that they had not planned. This does not imply that the offline space can be ignored. Research shows that companies […]
- [Build Agility In Your Business](https://ethiqueadvisory.com/build-agility-in-your-business/): Reduce reaction time If business agility was becoming a business requirement in the last few years, it has become imperative in today’s scenario. Never before has the world come to a complete standstill as it has this year, bringing with it unprecedented changes. The rapid adoption of technology changing consumer journey, changing needs… are a few that come to mind. Only those businesses that could quickly change and adapt to a change in demand in the market have been able to take advantage of the opportunity that this uncertainty-ridden scenario threw up. Agility today is defining the very viability of a […]
- [Is Sales Motivation your challenge of the hour?](https://ethiqueadvisory.com/is-sales-motivation-your-challenge-of-the-hour/): Sales motivation has never been a bigger challenge than it is in today’s altered world. Traditional methods have no room anymore, what is needed is a transformational approach that would yield enduring results. So, what is this transformational approach? For one, it has to deliver enduring results, secondly, be mindful of the fact that one size does not fit all.  It has to have inbuilt flexibility to be sustainable. finally, it has to come with tools and techniques that enable managers to successfully motivate their team on an ongoing basis. Managers who spend time with their teams and invest in them, varying […]
- [7 effective ways to make better Business Decisions](https://ethiqueadvisory.com/7-effective-ways-to-make-better-business-decisions/): In both our professional and personal life, we are constantly challenged with making the right decision.  Every entrepreneur desires to make better business decisions; here are a few tips that could help you make quality business decisions. Tips to make better business decisions. Make decisions in the light of your values. Each successful business has a set of values, that provides a framework for staff to make better business decisions. So, when making a decision, keep only those options on the table, that align with your company’s value sets. This narrows the options to those that can be considered. As an […]
- [Benefits of Business Coaching for your Business](https://ethiqueadvisory.com/benefits-of-business-coaching-for-your-business/): As an entrepreneur, you like to do your own thing. But going at it alone is not always the best idea. Whether running the show yourself or in partnership, you see a fair share of highs and lows. There comes a time when you need an impartial expert in your camp to help you realize your business potential. That is where a Business Coach helps. No matter what stage your business is at, a business coach can make you work harder and progress faster than you would on your own. From providing a much-needed ego check to helping expand your network, […]
- [Is Business Coaching for you? Some Myths Busted](https://ethiqueadvisory.com/is-business-coach-for-you/): Wondered if Business Coaching is for you? We often hear entrepreneurs say, “Business coaching is a waste of money. I already know what’s wrong with my business. I don’t have time for this.” Today, we debunk business coaching myths. Entrepreneurs have a lot of preconceived notions about business coaching that holds them back. The reality is this causes them to miss out on the opportunity to find the gaps in their business and significantly improve business performance. Business coaching is management training for entrepreneurs, specifically tailored to their unique situations. It enables them to make better decisions and become better leaders. […]
- [Is 'Virtual' office the new Reality?](https://ethiqueadvisory.com/is-virtual-office-the-new-reality/): Among the many fallouts of this pandemic, the change in the way we work maybe one more. The ‘forced’ work from home scenario during the pandemic, put “business continuity” protocols to test for most organizations. This has made many an organization revisit – the need for a physical office; the need for employees to be under a single roof to deliver a product or service; a re-look at the various job-roles, realignment of work and the need for in-office presence for effective productivity. A recent announcement by Twitter stating that all its employees going forward will permanently work from home is […]
- [Business amid COVID-19 - Time to re-look at your marketing](https://ethiqueadvisory.com/business-amid-covid-19-time-to-pivot-your-marketing/):   Today, amidst the changing business scenario on account of COVID 19, one thing that has drastically changed is the customer purchase journey. This has pushed most businesses to consider the alternate mode of communication – the virtual media.  This, in turn, has mandated the need to re-look at their marketing and adapt. It’s time to pivot your marketing, follow your customers, and be where your customers are – in the virtual domain. What is required of you as an entrepreneur? First and foremost, focus on the customer experience. Upping the antenna on customer experience is the key. Be compassionate. Maximize […]
- [How should Start-Ups respond to Business Challenges in the face of COVID-19](https://ethiqueadvisory.com/how-should-start-ups-respond-to-business-challenges-in-the-face-of-covid-19/): The pandemic, Coronavirus, has created a global health crisis, severely impacting economies in its wake.  India is currently reeling under its influence. We have started feeling the impact and the consequent Business Challenges, and it is likely to get worse before the recovery begins, the pace of which is yet indeterminate. One important and growing segment of our economy over the last few years has been the Start-ups, which, by the very definition, are enterprises started by entrepreneurs to seek, effectively develop, and validate a scalable business model. This model of business relies heavily on funding. Funding in the current scenario […]
- [12 Must Do’s for entrepreneurs for current state of unprecedented times](https://ethiqueadvisory.com/12-tips-to-run-the-business-in-unprecedented-times/): Execute the changes now. The only constant in life is change. So, it’s time to accept & execute changes in the day-to-day functioning. Remember, business is not just about ideas – It’s about execution. The time to manage the change now. Maintain Positive Thinking When bad news is pouring in from all corners, it’s challenging to remain positive. But,be careful of your thoughts, for they may become words. The situation of crises is common toall. One who thinks positively will win. Staying positive, it’s also a time to look for opportunities. Survive for sure; in fact, aim to thrive and look […]

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